Oasis Express JM - Logo & Brand Identity

Muplix partnered with Oasis Express JM to craft a modern and professional brand identity that reflects its commitment to reliable international shipping and courier services. The project focused on creating a visual and functional experience that resonates with its diverse audience while maintaining simplicity, accessibility, and brand consistency across digital and print platforms.

#1f2645

#1b7ded

#6c7b99

#9a51bd

Design Concept

Color Palette:

Primary Color: #1F2645 – A deep navy tone conveying trust, reliability, and professionalism.
Secondary Color: #1B7DED – A vibrant blue that adds energy, innovation, and approachability to the brand.

Typography:

Poppins – A clean, versatile, and modern sans-serif font chosen for its clarity and ability to evoke a sense of contemporary professionalism.

Target Audience

Oasis Express JM caters to families, e-commerce enthusiasts, small businesses, and professionals. These individuals value convenient, affordable, and efficient international shipping for products purchased on platforms such as Amazon, eBay, and Shein. They also rely on Oasis Express JM for seamless package tracking and transparent shipping policies, prioritizing fast and reliable delivery services.

Logo Variations

Communicating Trust in a Competitive Market
With many shipping providers available, establishing Oasis Express JM as a trustworthy and customer-focused brand was essential.
Simplifying Complex Services
The company needed a way to explain intricate shipping policies and rates in an easy-to-digest manner while maintaining professionalism.
Appealing to a Broad Audience
Catering to diverse customers ranging from casual shoppers to business professionals required striking a balance between modern aesthetics and practical functionality.

Logo Design: Sleek logo combining brand initials and a sense of speed.
Color Palette: Navy for trust, vibrant blue for modernity.
User-Centric Design: Responsive site with intuitive tools like the Shipping Rates Calculator and Package Tracking System.
Mobile-First Approach: Optimized for users on smartphones.
Content Personalization: Clear messaging on policies and services.
Engaging Visuals: Iconography for better comprehension without clutter.