- NexGen Shipping JA
- Freight Forwarder
- Logo & Brand Identity
NexGen Shipping JA wanted a modern and memorable brand identity that resonates with both online shoppers and business owners in Jamaica. Our task was to design a logo that embodies their values of efficiency, reliability, and exceptional service while appealing to a wide audience ranging from 13 to 60 years old.
Design Concept
We drew inspiration from the brand’s personality—a bird soaring high, symbolizing freedom, speed, and limitless potential. The design incorporates dynamic shapes to represent movement and efficiency, while the bold typography conveys strength and reliability. The color palette is modern yet vibrant, reflecting NexGen Shipping JA’s commitment to glow-hearted hospitality and efficient shipping.
Target Audience
The design was crafted with Jamaican online shoppers and business owners in mind. NexGen Shipping JA’s audience is diverse, spanning ages 13 to 60, including young digital natives and entrepreneurs looking for a reliable shipping partner. Our approach was to create a versatile and relatable brand identity that resonates across this broad demographic.
Logo Variations
- Challenges
- Creating a logo that stands out in a competitive shipping industry.
- Communicating efficiency and reliability while maintaining a friendly and approachable brand image.
- Ensuring the design aligns with NexGen Shipping JA’s vision of building the most efficient shipping network in Jamaica.
- Solutions
- Designed a unique, memorable logo that symbolizes speed and reliability.
- Used modern and dynamic design elements to reflect NexGen’s innovative approach.
- Ensured a consistent brand identity that resonates with the target audience while highlighting NexGen’s commitment to exceptional service.
Old Logo
Web Design
Muplix also designed the website, maintaining a consistent design by using the same color palette to align with the brand identity.
