My Grip Game - Brand Identity

My Grip Game approached Muplix for a complete brand identity overhaul, with a focus on short hair braiding and hair care products. The goal was to craft a modern and professional brand that resonates with individuals who have short hair, as well as men experiencing hair loss. Muplix delivered a cohesive branding package, which included a custom-designed logo with multiple variations, product labels, realistic mockups, and business cards, all tailored to reflect the company’s unique vision and appeal.

#373737

#fcfcfc

#252525

#3a3a3a

Design Concept

The concept behind My Grip Game’s brand identity, crafted by Muplix, focuses on creating a bold, professional, and approachable image that appeals to both short-haired individuals seeking braids and those in need of hair loss solutions.

Color Palette:

#373737 (dark grey): Chosen by Muplix to represent strength, professionalism, and reliability, establishing a confident and trustworthy brand presence.
#fcfcfc (white): Adds simplicity and trust, enhancing the brand’s accessibility and openness.

Typography:

Lato (sans-serif): A clean, modern font selected by Muplix for the main brand name, emphasizing professionalism and clarity.
Handwritten script (for “Game”): Adds a personalized, creative touch, reflecting the brand’s unique approach to hair care and styling.

Logo Variations:

Muplix provided multiple logo variations, including horizontal, vertical, and monochrome versions, ensuring flexibility for various applications while maintaining a consistent and cohesive brand image.

Target Audience

My Grip Game’s target audience includes two key groups:

First, individuals with short hair who want braids, seeking expert styling solutions that cater specifically to their hair length.
Second, men suffering from hair loss, who are in search of professional consultation and treatment to address their concerns.

The brand is dedicated to offering tailored products and services that meet the unique needs of both audiences, blending style and hair care expertise.

Logo Variations

The client wanted a minimalistic design in a monochromatic scheme that was still impactful. Balancing simplicity with a strong visual message, while ensuring the design reflected the brand’s expertise in short hair braiding and hair care, was a key challenge.

To achieve this, we focused on using clean lines and a single, bold silhouette that directly communicates the brand’s core service—braiding. The monochrome palette, utilizing shades of black, white, and grey, was carefully chosen to create contrast and clarity, ensuring the logo stands out without overwhelming the viewer. The use of two contrasting fonts—Lato for professionalism and a script font for personal touch—helped maintain the minimal yet distinctive look. The end result is a sleek, modern design that conveys both professionalism and creativity, aligning perfectly with the client’s vision for simplicity and impact.