Homar’s Roti and Grill sought to modernize their brand while maintaining the essence of their traditional Jamaican culinary roots. Muplix was tasked with updating the existing logo and designing brand identity.
The redesign focused on maintaining the brand’s established identity while giving it a fresh, modern twist. The updated logo retained elements from the original, such as the roti and rolling pin, symbolizing tradition, while using cleaner lines and more contemporary design elements to appeal to a broader audience.
Color Palette:
Typography: Clean and modern sans-serif fonts were chosen to ensure clarity and legibility across both digital and print media, maintaining a balance between professional and approachable.
People who love authentic Jamaican food, including those looking for convenient delivery options, walk-in customers, and event planners in search of catering services.
The challenge was to modernize the brand while preserving its authenticity and the traditional elements that long-time customers recognized and loved.
Muplix approached this by retaining the core visual elements of the original logo, like the roti and rolling pin, while enhancing the design with cleaner lines and a more modern color scheme. This ensured a fresh look without losing brand recognition among loyal customers.
Vector files (optimized for print) and media assets were delivered to the client upon project completion.
Muplix also designed the website, maintaining a consistent design by using the same color palette to align with the brand identity.
