DiCypha – Logo & Brand Identity

DiCypha, a rising multi-vendor marketplace based in Jamaica, partnered with Muplix to establish a powerful brand presence from the ground up. Their goal was to create an identity that would resonate across a broad demographic, from urban shoppers to those in rural communities, offering seamless access to top brands and local favorites through a centralized digital platform.

Muplix was tasked with designing a complete logo and brand identity that captured DiCypha’s innovative spirit, ensured trust at first glance, and positioned the platform as a modern, reliable shopping destination. The final identity system is clean, bold, and future-proof — enabling DiCypha to expand rapidly while maintaining brand consistency and recognition.

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Design Concept

The design approach for DiCypha was clean, modern, and scalable. The logo embodies a sense of trust, efficiency, and accessibility — essential for a digital marketplace catering to a broad demographic. The clean lines and minimalistic structure ensure versatility across digital and print platforms, while a bold but refined color palette communicates reliability and energy. Every element was crafted to reflect a balance between innovation and approachability, ensuring DiCypha presents itself as a next-generation shopping platform, not just another e-commerce site.

Target Audience

Adults aged 18 and older, spanning Jamaica’s urban and rural regions. DiCypha is positioned as a bridge between top-tier merchants and underserved areas, offering brands like PriceSmart, Sugar N Spice, and others. The brand needed to feel trustworthy enough for first-time online shoppers, yet polished enough to appeal to tech-savvy younger audiences and established business owners.

Logo Variations

Crafting a clean, modern look that stands out in a saturated e-commerce environment.
Avoiding overused marketplace visual clichés (shopping carts, tags, etc.).
Building a brand identity flexible enough to serve both merchants and customers without feeling corporate or cold.

Muplix delivered a forward-thinking logo and visual system that breaks from traditional marketplace design tropes.

The icon and wordmark are simple yet memorable, featuring subtle symbolic elements representing connection and movement.
The typography is contemporary but timeless, ensuring longevity as the platform scales.
The color strategy focuses on accessibility and visual clarity, ensuring strong recognition in both digital and real-world touchpoints.
The entire identity system is modular — easily adaptable for app icons, storefront branding, advertising, and merchandise — giving DiCypha a unified but flexible brand presence across all platforms.