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Client: NexGen Shipping JA
Industry: Freight Forwarding
Services Provided: Logo, Brand Identity, Web Design, Web Development
Turnaround: 192 Hours
NexGen Shipping JA needed a modern brand identity and a professional website to establish credibility and improve the customer experience. Muplix designed a logo and developed a website that reflects efficiency, reliability, and excellent service for their customers in Jamaica.
Logo & Brand Identity
Muplix created a logo inspired by a soaring bird, symbolizing speed, freedom, and growth. The design incorporates dynamic shapes to represent movement and bold typography for strength and reliability.
Color Palette
- #0270f4 – Trust and efficiency
- #013573 – Professionalism and reliability
- #1a1d21 – Depth and sophistication
- #ce1c4a – Energy and passion
Target Audience
NexGen Shipping JA serves online shoppers and business owners in Jamaica, ranging from 13 to 60 years old. The brand identity needed to feel modern, approachable, and relatable across this diverse audience.
Challenges:
- Standing out in a competitive market
- Balancing professionalism with a friendly, approachable feel
- Aligning the brand with NexGen’s vision for a seamless shipping experience
Solutions:
- Designed a unique logo that symbolizes speed and reliability
- Used modern, dynamic design elements to reflect innovation
- Created a consistent brand identity that builds trust and recognition
Deliverables
- Logo files for digital and print use
- Brand identity guide with colors, fonts, and usage guidelines
- Social media assets for a cohesive online presence
Web Design & Web Development
Muplix designed and developed a clean, user-friendly website that makes it easy for customers to sign up, track shipments, and access services.
Client’s Goal
- Establish a professional and credible online presence
- Simplify the sign-up process
- Offer seamless package tracking
- Ensure a mobile-friendly, fast-loading experience
Process
- Discovery: Understanding the client’s business and goals
- Design: Creating a modern, visually appealing layout
- Web Development: Building a functional, scalable website
- Launch & Support: Ensuring a smooth rollout and ongoing support
Key Features
- Easy Sign-Up & Dashboard – Customers can create an account, receive a free U.S. shipping address, and track packages effortlessly
- Real-Time Tracking – A built-in tracking system provides live shipment updates
- Mobile-Friendly & Fast-Loading – Optimized for all devices and designed for speed
- SEO-Optimized Content – Improves search rankings and online visibility
Challenges:
- Simplifying the freight forwarding process while integrating real-time tracking
- Balancing a visually appealing design with functional efficiency
Solutions:
- Developed a custom WordPress website with a streamlined user experience
- Created a clean, professional UI that aligns with NexGen’s brand
- Used SEO-driven content to improve search visibility
Muplix helped NexGen Shipping JA establish a strong brand identity and a high-performance website that enhances the customer experience and drives business growth.
Looking for expert branding, web design, or web development? Let’s work together.
